The mobile store sells approximately 100 everyday essential items and take-away food made at the MUJI Restaurant.
The MUJI to GO bus will start its tour from Tapiola, in Espoo, from Saturday 22 May at 10 am. The bus will be located next to the Aino shopping centre for the weekend. Afterwards, the mobile store will travel to various destinations in Helsinki, Espoo, Vantaa and Porvoo. It operates from Wednesday to Sunday and is open from 10 am to 8 pm on weekdays and from 10 am to 6 pm on weekends. More details such as stops and timetables can be found on the bus’s Facebook and Instagram pages.
The mobile store launched by MUJI is the first of its kind in Europe and outside of Japan. In Japan, MUJI to GO bus started with its goal to make everyday life easier for the locals and delight them with social encounters as well as an unforgettable shopping experience. Now the bus is hitting the road in Finland with the same mission.
“Our goal is to stay in the minds of Finns as a company that strives to improve continuously, delight, and make everyday life better. We would like MUJI to GO bus to bring MUJI items and services to those who would like to have the in-store shopping experience but have not been able to visit our Kamppi flagship store, especially during the pandemic. We wish to expand the tour to other areas in Finland in the future,” says Miho Takagi, Managing Director of MUJI Finland.
From thousands of products at the Kamppi store, approximately 100 products are selected for the mobile store focusing on daily essentials, such as socks, stationery, and umbrellas. MUJI's iconic aroma diffusers and essential oils are also available for purchase on MUJI to GO bus. The product range will be updated based on customers’ requests and demands.
Take-a way food from MUJI Restaurant is available
MUJI opened its first restaurant in Europe at the Kamppi store in Helsinki in November 2019. The restaurant uses high-quality and mostly locally sourced ingredients, uniquely combining Japanese and Finnish flavours. On the mobile store, the restaurant's special Bento boxes, Japanese takeaway food will be available for purchase. The menu contains salmon teriyaki and Japanese deep-fried chicken to choose from, costing €13.50 each. Handmade ice cream is also available for €3.90. In addition to the meals prepared by the MUJI restaurant, the mobile storealso sells a selection of MUJI food items such as ready-made curry, chocolate, and a variety of snacks.
****
Additional information: Cash and card payments are available on the bus. The latest information about MUJI to GO bus can be found on Facebook and Instagram.
Additional information and interview requests:
Jenni Pöyry
Mellakka Helsinki
jenni@mellakkahelsinki.fi
050 343 2061
MUJI launched the first MUJI to GO bus to Joetsu-shi in NiigataPrefecture in 2020. In Japan, the countryside is ageing rapidly, and the MUJI bus concept aims to make life easier for people living in rural areas and reduce the challenges they face in their daily lives. In addition to selling products, commercial cars have provided area residents with fun experiences and opportunities for social situations.
